The Rugby League European Federation (RLEF) has completed its rebranding exercise, now becoming European Rugby League (ERL) for its public facing brand.
The name change was approved at the 2020 annual council meeting to follow the convention of the world governing body, International Rugby League (IRL), and the Asia Pacific Rugby League (APRL), the southern hemisphere confederation. The legal name of the company becomes European Rugby League Federation Ltd.
The changes see the organisation’s logo refreshed to reflect the new company name, a revamped website and email domain name introduced, and the company’s social media handles revised to also reflect the new image. ERL general manager David Butler commented:
This signals a new, fresh, vibrant feel for the ever-expanding work of the ERL and brings us in line with the overall image of the sport internationally.
The website address is now www.europeanrugbyleague.com and European Rugby League’s social media accounts can found as follows:
• Twitter: @EuroRugbyLeague
• Facebook: facebook.com/EuroRugbyLeague
• Instagram: @EuroRugbyLeague
• LinkedIn: linkedin.com/company/eurorugbyleague
• TikTok: @EuroRugbyLeague
This is the year of the Rugby League World Cup 2021
The Rugby League World Cup is taking place between the 23 October – 27 November this autumn and is the pinnacle of international Rugby League, globally contested every four years. RLWC2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.
The three tournaments will take place in 21 venues across 18 host towns and cities in England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.
RLWC2021 will be the most visible Rugby League event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.
Mission: Delivering the biggest and best ever Rugby League World Cup.
Vision: Creating inspirational moments that excite, engage and leave a long-lasting positive social impact.